The business landscape is very different now when I started my career in sustainability in 10 years ago.\u00a0Businesses today face significant pressure to deliver value beyond a return for investors. They must generate a profit whilst also addressing the significant social and environmental challenges we face.<\/p>\n
At Coca-Cola Enterprises (CCE) we wanted to better understand the expectations on businesses in the future by looking on whether todays business leaders and those of the future think that the business community is currently doing enough to address global sustainability challenges. We commissioned new research with The Dougthy Center for Corporate Responsibility at The Cranfield University, Net Impact and the Finacial Times`FT Remark to explore the expectation from both generations about the role of business in society.<\/p>\n
The research revealed there is a strong alignment n the topic of \u201cprofit and purpose\u201d with 90% of future leaders and 88% of current leaders believing that business should have a social purpose. However, only one in fire future leaders thinks companies already do so (compared with four in five CEOs) indicating that businesses either isn\u2019t doing enough to address global sustainability challenges, or isn\u2019t communicating its achievements to a global audience.<\/p>\n
Management attitudes and inconsistent government engagements were stated as some of the barriers to combining profit and purpose, preventing businesses from taking the action that the future generation expects.<\/p>\n
At CCE we are working hard to integrate sustainability into our operating framework and core business strategy. This year we have reviewed our climate and sustainability goals due to the rapid changing expectations from our stakeholders. We have interviewed key stakeholders and held roundtable discussions on what will be our key challenges and sustainability issues in the years to come, and how they expect us to respond to these challenges.<\/p>\n
The report which also includes a clear articulation of the business value is now being studied by our internal CRS steering groups to be able to integrate the finding into our operating framework. This will take some months as there are many internal stakeholders that need to be on board from both the commercial parts of our organization, to The Coca-Cola Company as well as our supply chain.<\/p>\n
In the past the sustainability work in business was everything from giving money to charity, to cinema ticket to the employees to reducing the water usage. A nice thing to do. Today it is much more. Today it is business critical and the expectations of businesses can change over night.<\/p>\n
<\/p>\n
R\u00f8nnaug Vinje, Manager Corporate Responsibility & Sustainability Norway & Sweden<\/strong><\/p>\n","qoute":" \u201cToday sustainability is business critical and the expectations of businesses can change over night.\u201d\u00a0<\/em><\/p>\n","name":"","title-company":""},"_links":{"self":[{"href":"http:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/inlagg\/4434","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/inlagg"}],"about":[{"href":"http:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/types\/inlagg"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/media\/4436"}],"wp:attachment":[{"href":"http:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/media?parent=4434"}],"wp:term":[{"taxonomy":"kategori","embeddable":true,"href":"http:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/kategori?post=4434"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}