The Haga Initiative was founded at the end of 2010. The networks consists of Axfood, Coca-Cola Europacific Partners, Folksam, JM, Lantmännen, Löfbergs, McDonald’s Sverige, Preem, Scan Sverige, Stena Recycling, and Swedbank.

The Haga Initiative wants to reduce the carbon emissions of the business sector, highlight the climate issue as one of the most important future issues, and gather companies that take active responsibility for the climate. The companies in the network have set their own climate goals to achieve net zero by 2030.

By showing that ambitious climate strategies create business advantages and improve profitability, the Haga Initiative wants to drive the business sector in the direction needed to meet the Paris Agreement. Further, the Haga Initiative wants to influence policy decisions. We believe that high climate ambitions provide great opportunities, create jobs, strengthen the Swedish welfare and make Swedish business more competitive worldwide.

The Haga Initiative's name bears a symbolic meaning since the eco park Haga is an important carbon sink as well as a beautiful lush oasis with its butterfly museum (Fjärilsmuseum). It is also a place where important political issues have been discussed. The eco park Haga therefore sums up what the Haga Initiative aims to achieve.

Bn SEK revenue
1,4 Mton CO2e emissions reduction

Our strategy

The Haga Initiative strives towards a profitable business sector without climate impact.
Members of the Haga Initiative act together to create the business conditions needed to reach this goal. Members act as climate action role models within their respective business sectors.

The Haga Initiative operates in the business sector. The network cooperates with politicians and policymakers to improve the prerequisites for increased climate effort in business.

Climate targets

The Haga Initiative member companies have decided to become fossil free within their own operations by 2030. The new targets imply that the members of the initiative will reach zero emissions 15 years before the time frame of the Swedish government’s climate goals. The ambition is to show that Swedish companies can reduce their climate impact while increasing profitability and creating job opportunities, thus contributing to improved welfare.