New survey: Climate action, even more profitable!

Active climate action is profitable; it strengthens the brand, increases customer loyalty, and attracts a skilled workforce. This is shown in a new survey where 100 companies answered questions about profitability and climate. The study shows that companies see EU policy as more important than national policy and that the corona pandemic has had a positive impact on climate change.

Since 2014, the Haga Initiative has asked Swedish companies how their climate work affects profitability. This year's results show that climate action has become more important, from 64 percent (2019) to 76 percent this year.

The company representatives ranked how different aspects affect them, where seven is the largest positive effect and one is the lowest positive effect. The result is as below (average):

  • Brand and customer loyalty (5.4)
  • Employer branding (4.8)
  • Development of new products and business areas (4.1)
  • Risk management (3.5)
  • New funding opportunities (3.2)
  • Income statement (2.8)
  • Costs (2.6)

- It is time to get rid of the myth that climate action is expensive and unprofitable for companies. Year after year, it is confirmed that companies think that climate change is profitable, says Nina Ekelund, Executive Director of the Haga Initiative

A higher pace in climate policy gives clear signals to the business community to transition, which is clearly seen in this year's survey. Over 80 percent of the companies answered that they are influenced by political decisions. EU policy affects companies to a slightly greater extent (85%) compared to national policy (81%).

- We have talked about Swedish climate policy but almost completely failed to talk about how we in Sweden contribute to developing the EU's climate policy. In the autumn, several important climate negotiations are underway within the EU, where Sweden should take an active role, says Nina Ekelund.

The survey has been conducted regularly since 2014. A questionnaire was sent out to Swedish companies with more than 50 employees. This year's survey involved just over 100 companies, and the answers were collected in the spring of 2021.

Read the report here.