{"id":3571,"date":"2011-09-09T17:06:00","date_gmt":"2011-09-09T15:06:00","guid":{"rendered":"https:\/\/www.hagainitiativet.se\/?post_type=inlagg&#038;p=3571"},"modified":"2022-08-12T09:03:22","modified_gmt":"2022-08-12T07:03:22","slug":"frukostmote-greenwash-eller-trovardigt-hallbarhetsarbete","status":"publish","type":"inlagg","link":"https:\/\/www.hagainitiativet.se\/en\/inlagg\/frukostmote-greenwash-eller-trovardigt-hallbarhetsarbete\/","title":{"rendered":"Frukostm\u00f6te: Greenwash eller trov\u00e4rdigt h\u00e5llbarhetsarbete?"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":3576,"parent":0,"template":"","kategori":[17,16],"class_list":["post-3571","inlagg","type-inlagg","status-publish","has-post-thumbnail","hentry","kategori-nyheter","kategori-seminarier"],"meta_box":{"show_post_en":"0","text":"<p>N\u00e4r f\u00f6retag kommunicerar hur de tar ansvar f\u00f6r sitt h\u00e5llbarhetsarbete (milj\u00f6, klimat, socialt...) blir de ibland anklagade f\u00f6r greenwash. Varf\u00f6r g\u00e5r det snett? Vad kan f\u00f6retagen g\u00f6ra f\u00f6r att undvika att bli anklagade f\u00f6r gr\u00f6nm\u00e5lning? Leder detta till att f\u00f6retag undviker att kommunicera det som \u00e5stadkommits? Var g\u00e5r gr\u00e4nsen mellan marknadsf\u00f6ring, greenwash och konkreta \u00e5tg\u00e4rder? Hur ser den perfekta milj\u00f6kommunikationen ut?<\/p>\n<p><strong>Om du missade seminariet kan du se det h\u00e4r:<\/strong><\/p>\n<p><strong>\u00a0<a href=\"http:\/\/webbtv.compodium.se\/greenwash\/\" target=\"_blank\" rel=\"noopener\"><img class=\"alignnone size-full wp-image-1469\" src=\"https:\/\/www.hagainitiativet.se\/files\/import\/wp-content\/uploads\/2011\/09\/Greenwash-11-10-Videobild.jpg\" \/><\/a><\/strong><\/p>\n<p><strong>Medverkande:<\/strong>\u00a0<strong>Fredrik Wirdenius<\/strong>, VD Vasakronan\u00a0<strong>Helena Fornstedt<\/strong>, informationsdirekt\u00f6r i Svenska Statoil\u00a0<strong>Ulf Wikstr\u00f6m<\/strong>, milj\u00f6chef Fortum V\u00e4rme\u00a0<strong>\u00c5sa Domeij<\/strong>, chef milj\u00f6 och socialt ansvar Axfood\u00a0<strong>Helene Samuelsson<\/strong>, kommunikationschef Preem\u00a0<strong>Anette Rosengren<\/strong>, kommunikationsdirekt\u00f6r Lantm\u00e4nnen\u00a0<strong>Jessica Cederberg Wodmar<\/strong>, h\u00e5llbarhetskonsult JCW H\u00e5llbar Kommunikation\u00a0<strong>Svante Axelsson<\/strong>, generalsekreterare Naturskyddsf\u00f6reningen<\/p>\n<p>V\u00e4lkommen:\u00a0<strong>Gunnar S\u00f6derholm<\/strong>, Milj\u00f6f\u00f6rvaltningen, Stockholms stad Moderator:\u00a0<strong>Nina Ekelund<\/strong>, Hagainitiativet Sidekick:\u00a0<strong>Mats Land\u00e9n<\/strong>, NMC<\/p>\n<p><strong>Datum:<\/strong>\u00a011 oktober\u00a0<strong>Plats:<\/strong>\u00a0H\u00f6rsalen, Tekniska N\u00e4mndhuset, Fleminggatan 4\u00a0<strong>Arrang\u00f6r:<\/strong>\u00a0Milj\u00f6f\u00f6rvaltningen Stockholms stad, N\u00e4ringslivets Milj\u00f6chefer och Hagainitiativet\u00a0<strong>Inbjudan:<\/strong>\u00a0<a href=\"https:\/\/www.hagainitiativet.se\/files\/import\/wp-content\/uploads\/2011\/09\/Inbjudan_frukostseminarium_11okt_d-2.pdf\" target=\"_blank\" rel=\"noopener\">Ladda ner den h\u00e4r<\/a><\/p>\n","qoute":"","name":"","title-company":""},"_links":{"self":[{"href":"https:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/inlagg\/3571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/inlagg"}],"about":[{"href":"https:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/types\/inlagg"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/media\/3576"}],"wp:attachment":[{"href":"https:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/media?parent=3571"}],"wp:term":[{"taxonomy":"kategori","embeddable":true,"href":"https:\/\/www.hagainitiativet.se\/en\/wp-json\/wp\/v2\/kategori?post=3571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}