In 2020, Coca-Cola in Sweden became the first market in the world to make all its plastic bottles from 100% recycled plastic (rPET). By making all locally produced bottles in Sweden from 100% rPET, Coca-Cola will eliminate the use of 3,500 tonnes of virgin plastic each year. The switch will also mean 25% fewer CO2 emissions from their locally produced plastic bottles. As a large industry player in Sweden, Coca-Cola have a clear responsibility and opportunity to contribute to a circular economy.