Welcome to Haga Initiative
- Business Climate Leaders

Sustainability is an natural part of our vision and our offer. As architects, we have a great influence on the design of projects, which in turn affects the climate footprint. We have both the responsibility and opportunity to push towards sustainable development and we want to contribute to change in the whole of society. In order to succeed in reaching the climate goals and changing to a more circular economy, companies and industries need to work together. The Haga Initiative is an excellent platform for being able to inspire and influence each other, but also business and politics.

Alexandra Hagen

CEO, White

Everyone has a great responsibility to manage the world's resources. At Stena Recycling we see it as our task to make use of these resources and work for long-term sustainable growth. We are the bridge in the circular transition that enables our customers to choose recycled materials and reuse products for their needs. We take advantage of the resources and make a difference by refining the materials and keeping the raw materials in the circular flow.

Clas Hultqvist

CEO, Stena Recycling

Sustainability work has been an important part of our business since the beginning of the 2000s and we are well on our way to achieving a net zero climate footprint from our own production. But in order to have a real effect on the climate impact of meat production, the entire value chain must be covered. Our efforts as a leading player in the industry are crucial for its success and our goal is a net zero climate footprint, from farm to consumer, by the end of 2040. We achieve this through development work and concrete efforts in the industry and within the framework of our "Farm Initiative". We also want to make visible all the benefits that animal production contributes, such as biodiversity and the production of renewable energy.

Lars Appelqvist

Executive Vice President HKScan Sweden

Joachim Knudsen

CEO, McDonald’s Sweden

To take responsibility for people and the environment is a given to me and my colleagues. Through the Haga Initiative, we can share experiences and learn from each other, while showing others that it is profitable to be climate responsible.

Anders Fredriksson

CEO, Löfbergs

Sustainable business development is one of our strategic investment areas to increase our profitability. We see an increased interest among our customers in how the production of our products has been done in the entire chain, from farm to fork. Cooperation throughout the whole chain is a key to success. Lantmännen is at the forefront when it comes to research and development and leads the development of future agriculture. The Climate and Nature cultivation program is an important initiative to concretize sustainability strategies, reach high climate targets and benefit biodiversity.

Magnus Kagevik

President and CEO, Lantmännen

JM is one of the Nordic region's leading housing developers of housing and residential areas and in addition, has the ambition to be an industry leader when it comes to sustainability. We have set an ambitious climate goal. Climate benefit is created when we make important decisions such as introducing climate-improved concrete and ensuring the use of only renewable fuels . We have a long way to go to reach the goal and many more decisions must be made, but if we work together and with close dialogues with our suppliers, our employees, municipalities, researchers and companies both in and outside our own industry, I feel hopeful that we will succeed .

Johan Skoglund

President and CEO, JM

We develop sustainable business models in four areas: an efficient energy system that recovers energy from society, cogeneration with electricity production when it is needed - where it is needed, circular solutions that reduce the climate footprint of waste treatment, and investment in technology for capturing and storing carbon dioxide.

Anders Egelrud

CEO, Stockholm Exergi

Folksam has a long tradition of “doing well”, but sustainability is to me more brains than heart. We want to pursue good business that creates value for our owners, the customers, in the long run. In practice, this means we will set high standards for quality and resource efficiency in everything from capital administration and settlement of claims to energy consumption within our own business. This contributes to Folksam’s financial strength.

Ylva Wessén

CEO, Folksam

Responsible resource management is a hygiene factor for the entire global Coca-Cola system, just as much when it comes to energy and transport to when it comes to water, ingredients and packaging. It is a part of our business model and a prerequisite for us to maintain our “license to operate” in over 200 countries. In Sweden we have extra focus on the climate issue and we see positive results so far. Cooperation in the Haga Initiative is part of our continued work towards our challenging climate goals, and a way to show the path forward to others.

Sofie Eliasson Morsink

CEO, Coca-Cola Europacific Partners Sweden

First and foremost, we have to work with our own business. In this case, it comes down to decreasing energy consumption, making our transports more efficient and reducing food waste.

Klas Balkow

President and CEO, Axfood AB

Banks have an important role to play in the climate transition. Both as advisers and financiers of green investments, for example through green mortgages or energy efficiency improvements. Sustainability is at the core of Swedbank's business strategy! Together with others, we want to influence the development and contribute to Sweden and the Baltic countries transition to achieve the climate goal

Jens Henriksson

CEO, Swedbank

Preem’s vision is to lead the transformation towards a sustainable society. Working with sustainability has been an integrated part of our business operation for a long time, and everybody in the company participates in reducing our climate impact. The content of renewable raw material made from Swedish forest industry residues in our fuels has paved the way for the transportation sector in reducing their emissions. By becoming a member in the Haga Initiaive, we have a strong platform together with other companies to show that the industry is part of the solution.

Magnus Heimburg

CEO, Preem