The Haga Initiative is a network of companies that works to reduce carbon emissions from the business sector and highlight the climate issue by showing that ambitious climate strategies create business advantages and improve profitability.
The Haga Initiative is a business network that strives to reduce the business sector’s climate impact. The network includes: Axfood, Coca-Cola European Partners Sverige, Folksam, HKScan Sweden, JM, Lantmännen, Löfbergs, McDonald’s Sverige, Preem, Stena Recycling, Stockholm Exergi, and Sveaskog.
The Haga Initiative climate target are reducing their emissions by 40 percent by 2020 and Fossil fuel free until 2030.
Sukma Andrina: Safeguarding green technologies

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Sukma Andrina: Safeguarding green technologies

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CEO, Axfood AB
Klas Balkow - President CEO, Axfood AB

First and foremost, we have to work with our own business. In this case, it comes down to decreasing energy consumption, making our transports more efficient and reducing food waste.

Coca-Cola European Partners i Sverige
Sofie Eliasson Morsink - CEO, Coca-Cola European Partner Sweden

Responsible resource management is a hygiene factor for the entire global Coca-Cola system, just as much when it comes to energy and transport to when it comes to water, ingredients and packaging. It is a part of our business model and a prerequisite for us to maintain our “license to operate” in over 200 countries. In Sweden we have extra focus on the climate issue and we see positive results so far. Cooperation in the Haga Initiative is part of our continued work towards our challenging climate goals, and a way to show the path forward to others.

Ylva Wessén - CEO, Folksam

Folksam has a long tradition of “doing well”, but sustainability is to me more brains than heart. We want to pursue good business that creates value for our owners, the customers, in the long run. In practice, this means we will set high standards for quality and resource efficiency in everything from capital administration and settlement of claims to energy consumption within our own business. This contributes to Folksam’s financial strength.

Stockholm Exergi
Anders Egelrud - CEO, Stockholm Exergi

Möjligheterna för fjärrvärmen är enorma. Vi satsar på en helt fossilfri och klimatneutral produktion. Fjärrvärme är det mest resurssnåla och effektiva sättet att ta tillvara på energi som annars går till spillo, bidrar till utvecklingen av hållbara städer, och gör det lättare att nå Europas klimatmål.

Johan Skoglund - President and CEO, JM

Our product, housing, is sustainable and will stand for at least 100 years. We need to look far ahead when planning and our qualifications need to be able to meet the qualifications of the future. We want to serve as a role model within our industry. When we do, we are perceived as serious and responsible, both as a company and as an employer.

Per-Olof Nyman - President and CEO, Lantmännen

Sustainable business development is one of our strategic focus areas in order to increase our profitability until 2020, and we observe an increased interest among our customers in the production process from ground to table. Cooperation throughout the entire production chain with our customers and suppliers is a key to success. There still remains potential to develop resource efficiency further, for instance in how we manage heat waste and to increase the use of bio fuels.

Lars Appelqvist - CEO, Löfbergs

To take responsibility for people and the environment is a given to me and my colleagues. Through the Haga Initiative, we can share experiences and learn from each other, while showing others that it is profitable to be climate responsible.

Joachim Knudsen - CEO, McDonald’s Sverige
HKScan Sweden
Denis Mattson - CEO, HKScan Sweden

Our biggest challenge is to work closely with our suppliers in issues relating to how they can reduce their climate impact. We recognize the potential in this area and we have plenty of good examples we would like to emphasize so that more people and companies can benefit from reducing their climate impact, since it also allows for savings and increased competitiveness.

Petter Holland - VD, Preem

Preem’s vision is to lead the transformation towards a sustainable society. Working with sustainability has been an integrated part of our business operation for a long time, and everybody in the company participates in reducing our climate impact. The content of renewable raw material made from Swedish forest industry residues in our fuels has paved the way for the transportation sector in reducing their emissions. By becoming a member in the Haga Initiaive, we have a strong platform together with other companies to show that the industry is part of the solution.

Stena Recycling
Fredrik Pettersson - CEO, Stena Recycling

Recycling is a powerful part of companies’ sustainability work. What we contribute with in terms of benefits for the climate makes it natural for us to participate in active climate work and the Haga Initiative. Recycling quickly saves large amounts of resources and companies are increasingly concerned with not just treating waste management as a resource but also to communicate the progress, both internally and externally.

Hannele Arvonen - CEO, Sveaskog

Forest management needs to be better at communicating the forest’s potential when it comes to renewing our society. Therefore we view the Haga Initiative’s focus on opinion formation, discussion and debate on the climate issue, as attractive.