Packaging accounts for the majority of Coca-Cola Europacific Partners’ emissions and plays a crucial role in achieving the goal of net-zero. Through Coca-Cola Europacific Partners Sweden’s new concept, consumers are offered to refill beverage containers, where they can choose from more than 60 flavours, most of which are not available to purchase in packages. Through this new concept, Coca-Cola Europacific Partners Sweden aims to increase the consumer behaviour of refilling beverage containers over and over again and thus reduce the footprint of packaging and the potential littering.