This spring, the Rescue Mission in Gothenburg opens a new social store, MatRätt, where the financially disadvantaged can buy food at greatly reduced prices. The food sold at MatRätt  has been donated from, for example, food producers, grocery stores and wholesalers and is of good quality, but can no longer be sold due to short best-before dates, beauty flaws or similarly. The goal is to sell 50 tonnes of food of good quality every week that would otherwise have been thrown away. Willys will be a strategic partner and will help both build and support the operation of the store.