With Beleco, customers can rent furniture instead of buying. When customers no longer need the furniture, it comes back to Beleco to be reused again and again – instead of ending up in a landfill. Instead of Beleco buying the products, manufacturers and brands list their furniture on the site and continue to own the furniture, giving incentives to create better products that last longer. The Swedish Environmental Institute’s calculation shows that Beleco’s business model will save at least 2,000,000 tonnes of CO2 before the year 2030.

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